The first goes to you. It says somebody has been in touch, and it carries what they wrote and their email address, so you can hit reply and answer them from your own inbox. You get it whatever else is switched on - it is the whole point of having a form.
The second goes back to them, and only if you have turned automatic replies on. It is the "thanks, we have got that" note, and it exists so that somebody who enquires on a Friday evening does not spend the weekend wondering whether it arrived.
Both of them look the way you set them up on the Emails page: your colour across the top, your logo, and your sign-off. That is one setting for both, on purpose. A customer who gets a thank-you note in your colours and then rings you should not be talking to a business that looks like two businesses.
What differs is the words, and both sets are yours to write. The subject line and body of the reply are on the Emails page too, and if you have more than one form - a booking form and a complaint form, say - each one can say something of its own. A form that is left blank uses your usual wording, which is why clearing a box there means "use the usual one" rather than "send a blank email".
Neither email is sent from your own address, and that is deliberate rather than a limitation we have not got to. They leave our address with your name on them, reading as "Bayside Plumbing (via Kitset)". Sending as you needs records set up and verified on your domain, and without them most inboxes silently bin the message. An email that arrives honestly beats one that does not arrive.
Step by step
Open Emails in your dashboard.
Set how they look: the colour, your logo, a picture across the top if you want one, and your sign-off.
This is the part that applies to both emails and to every form on your site.
Check the preview underneath. That is exactly what a stranger receives.
Underneath, each of your forms has its own wording.
The subject line and the message. Leave a box empty and that form uses your usual wording.
Save, then fill in your own form from your live site.
You will get the notification, and if automatic replies are on, so will the address you filled in.
If it does not go to plan
I got the notification but they did not get a reply.
Automatic replies are a switch, and it lives on the Enquiries page rather than here. Turn it on there and write what it should say; how it looks is already set.
Can the notification go to somebody other than me?
Yes. Each form has its own address for that, on the Forms page - a booking form can go to reception and a complaint form to you.
Why does the reply say "Cheers, Sarah" when I have not put that in?
That is placeholder text showing you what the box is for, not something being sent. If the sign-off box is empty, nothing is signed.
One form should say something completely different.
Set its own subject and message on the Emails page. Only that form changes, and every other one carries on using your usual wording.
Can I put a picture in the middle of the message?
No, and that is on purpose. Half of email is read in Outlook, and every extra thing in a message is another way for it to arrive broken at somebody who is not our customer. A colour, a logo, a picture across the top and your words is what survives everywhere.
Somebody replied and it came to me. Is that right?
Yes. Both emails are set up so that hitting reply reaches a person, not us.