This is genuinely useful for the part most people find hardest, which is writing the words. Describing your business out loud to an assistant and having it draft an about page is far easier than staring at an empty box.
It writes drafts and nothing else. It cannot publish, it cannot change your billing, and it cannot touch anything outside the site you connected. You read what it wrote, change what you do not like, and publish it yourself. That boundary is deliberate: an AI having a confident bad idea on a page nobody has read yet is fine, and on a live business website is not.
The quality depends almost entirely on what you tell it. "Write an about page" produces the bland paragraph you have read on a hundred sites. "Write an about page for a plumber in Tauranga, twelve years on the tools, mostly bathroom renovations, does not do gas" produces something a customer might actually believe.
The link works like a password. Anybody with that link can write drafts on your site. Do not paste it into a public chat, a forum or a screenshot. If it ever gets out, turn it off and generate a new one.
Step by step
In your dashboard, open Set-up and find "Connect an AI assistant".
Press Turn it on and copy the link it gives you.
In ChatGPT or Claude, find where you add a connector and paste the link in.
Ask for what you want, with real details about your business.
Open your editor, read what it wrote, fix what you do not like, and publish.
If it does not go to plan
Can it publish without me?
No, and that is deliberate. It writes drafts. Nothing reaches the public until you press Publish.
It wrote something wrong about my business.
It only knows what you tell it and what is already on your site, and it will fill gaps with plausible invention. Read before you publish, particularly prices, qualifications and years in business.
Which assistants work?
Any that can add a connector, which includes ChatGPT and Claude. You need your own account with them.