A view is a page being opened. A visitor is a person. One customer reading your home page, your services page and your contact page is three views and one visitor. Both are useful and they answer different questions: views tell you whether a page is interesting, visitors tell you whether you are reaching more people.
Small business numbers are small, and that is not a problem. Twenty of the right visitors in a month is a good month for a tradesperson. What matters is the direction over weeks rather than the number on any given day, because daily numbers bounce around for everybody.
One thing we deliberately do not do is follow people around the internet. We count visits and record roughly where they came from. We do not build profiles, we do not sell anything to anybody, and there is nothing here that tells you who an individual visitor was.
Step by step
Views today: how many pages were opened today.
Views this week: the same for the last seven days, compared with the week before.
Visitors this month: how many different people, over thirty days.
Compare week against week rather than watching daily numbers.
If it does not go to plan
The visitor count has a plus after it.
That means you had a busy month and we counted the most recent ten thousand views. The real number is at least what is shown.
Are my own visits counted?
Yes. If you have been reloading your own site all afternoon, that is in there.
It says zero and I know people have visited.
Check you are looking at the right site if you have more than one, and that the visits were after you published. Then tell us.